Bert Farrell

Bert has over 20 years’ business experience. He started his career in the telecoms industry and he has subsequently worked in the manufacturing, healthcare, retail, IT and software sectors.

He has worked as a Project Manager, Software Development Manager, IT Director, Business Consultant and Business Development Director with several companies including Ericsson, Ellemtel, Transitions Optical Ltd, KBA Systems, Pfizer Ireland Pharmaceuticals, Loctite, and Steripack Medical Ltd.

In these roles he has worked in Ireland, Sweden and the U.S.

Bert is an Honours Computer Science graduate and holds a First Class Honours MBA.

With 4^th Option Bert is focused on strategic development /implementation & measurement, business planning, entrepreneurship, Information Management Strategy, eCommerce, as well as logistics and production / operations improvement. Bert’s recent experiences and areas of interest include entrepreneurship development, project management, business planning and business process reviews. Bert uses his varied experience in helping companies develop, review and implement their business objectives.

Bert is a Certified Gazelles coach, having undergone the Gazelles training programme in 2008.

Bert Farrell is a member of the MBA Association of Ireland (MBAAI). He is an ex-rugby player who enjoys most sports,